The shrine of Our Lady of Lebanon is located in a geographical area characterized by stunning scenery, which is one of Lebanon’s most beautiful tourist sites. The shrine occupies a place in a pine forest, overlooking Jounieh Bay. The Ministry of Tourism has listed it as an important landmark in Lebanese tourism, and it encourages Arab and foreign tourists to visit it. Al-Mazar, a founding member and activist of the Association for the Development of Hajj and Religious Tourism, seeks to promote the culture of religious tourism among the Lebanese residents and expatriates, and among tourists coming to Lebanon. This provides an opportunity for visitors, Christians and non-Christians, to learn about the principles of Christianity, the Eastern Church heritage, and the position of the Virgin in them. The shrine leads thousands of believers from all parts of the earth every year, and it is associated with the Marian world shrines through its participation in the membership of organizations that deal with international shrines.

Through this network, the shrine contributes to the celebration of the international days set by the Holy See and United Nations organizations, including, but not limited to, AIDS days, breast cancer, diabetes, drug addiction, victims of traffic accidents, peace, and others.